LUZERNER KANTONALBANK
Find more information about the process of this project here: Documentation LUKB
Learning environments
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This project is based on a real-life design challenge. Our team had the opportunity to thoroughly assess and analyse the Luzerner Kantonalbank and their unique selling points, branded experience marketing, brand strategy, customer journeys, and touch-points.
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The general questions we asked ourselves were: How can the Luzerner Kantonalbank improve their learning environment and how can they encourage people to physically come back to the bank more often?
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Through a well thought out design strategy, we hoped to allow clients to easily find their way through the bank and created an experience that left a long-lasting and unique impression, which had a positive impact on the clients.
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Our goals were to engage customers on a retail and individual level and to create learning experiences with value.